The battle was epic!

See the full write up here.

Creatives vs Coders creative versus coders

Have your say on the future of creativity!

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Friday 26th June 2015 4:30pm - Experience Stage Follow the action on Twitter



Minutes each


Champion's belt!

Who wins?who wins

The crowd decides!

We’re picking a wildcard from the audience – could it be you?! wildcard

Who is in the driving seat?who is in the driving seat

As creative uses of technology take over our lives, the question is: who will drive the future? The creative, whose thinking isn’t held back by the tech? Or the coder, who understand how it all works?

At the inaugural Lions Innovation Festival in Cannes we’re bringing together three speakers – a designer, a coder and a creative – to debate this issue: the future of creative innovation.

Each speaker has strictly 7 minutes to win over the crowd and be declared the winner, taking home a one-of-a-kind Creatives vs Coders Champions Belt! The winner will be decided by those in attendance, but only after one final speaker has taken the stage: a wild card, picked from the audience!

Creatives vs Coders is one of a regular series of events called The Tech Off, hosted by marketing technology agency Techdept.

lions innovation tech department the tech off

Fighting for the futurefighting for the future

Sara Gozalo Innovation Lead BBC Music

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Prof Malcolm Garrett Creative Director Images&Co

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Gemma Milne Creative Lab Technologist Ogilvy & Mather

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WildcardPicked from the audience. Will this be you?!

the tech off champions belt

You decideyou decide

The winner will be chosen by the Lions Innovation audience, using our Techometer Voting App. The champ will take home a one-of-a-kind Creatives vs Coders Wrestling Belt – and eternal digital glory!

Which team are you on?which team are you on

Vote nowvote now

Show support for your preferred team by clicking a hashtag below and sending a tweet – which will then automatically update our infographic!

You don't want to miss this!

Friday 26th June - 4:30PM Experience Stage

Brought to you by Techdeptbrought to you by techdept



Techdept is a marketing technology agency, established in 2004.

Our team blends Madison Avenue smarts with Silicon Valley tech - helping brands like Microsoft, NBC Universal and BBC Children In Need to navigate the future. A lot of our work is ground breaking – like this project for John Lewis – and employs our long experience in rapid prototyping and R&D.

Interested? Check out our web site.

The Tech Off!

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